Apple Sure Has Lowered Their Prices.

[_Intense_]

LOL i think they are trying to bamboozle people into buying them.  This is how your typical mac buyers thought process goes:

 

"oh, they look cool, hm they sound complicated, $300 is a lot but if they look stylish then why not?"

but seriosuly i think they are used by some high profile DJs like qbert, but he probably got them for free.

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All high-grade earbuds are extremely expensive. Also, that description isn't complicated at all- anyone who has a basic understanding of audio equipment would understand it.