The thing about it is that the end users are not the only ones getting smarter about ESD. All pcb manufacturers are well aware of the effects of ESD. They now design pcbs to withstand quite a bit of ESD. Think about it, most of us here know what ESD is and what it can do but most end users don't have a clue about it. How would it look to an end users if they simply touch a part and their computer stops working? Manufacturers assume that they end users know nothing about ESD and therefore take many precautions to avoid it.
I am not saying that you should ignore the effects of ESD but the days are gone that a microscopic ESD shock would kill a mobo or gpu.
