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Borderlands 3 is Fastest Selling 2K Title and Becomes Billion Dollar Franchise

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Borderlands 3 launched on September 13 and in its first five days it set records for 2K Games. By surpassing the sales of Borderlands 2 by 50%, it has become the fastest selling title in 2K's history, and the best-selling came on PC for the five-day window. With over 5 million sales in that window, the franchise has now generated over $1 billion in net bookings; the second 2K franchise to do so. Over 70% of those sales also came by way of digital purchases and it set a new record for pre-order sales for the publisher and for the Epic Games Store, where its sales have been very strong.

For those with a copy, or who plan on buying it soon, details on the upcoming Bloody Harvest in-game event have been shared as part of The Borderlands Show. This is to be a monthly web series covering all things Borderlands. Bloody Harvest will be free for everyone when it launches next month, though it will run for a limited time. There will be new and appropriately-themed legendary weapons, character skins, enemy types, environments, and a spooky boss battle when it goes live in October. Taking part just requires hunting down ghosts to gain access to the event's map.

Source: 2K Games and Gearbox




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