If I remember correctly I spent $49.99 for PowerDVD Ultra. I'm on their mailing list with my public junk email address and they are constantly sending out sales flyers. If you don't mind not having the "latest and greatest version" you can pick up a prior revision here;
$39.99 / reputable seller / with a real install disk.
I'm still using version 13 and it has worked fine on Windows 7, Windows 8, Windows 8.1 and now Windows 10.
My lifetime AnyDVD HD (Slysoft) subscription worked until about 2 months after the management changed. The last two updates to the original version started hanging on "trying to contact update server". I went ahead and purchased an annual license from RedFox and it has been working flawlessly now. Although I'm still torqued that they basically screwed all of us our of our lifetime license original purchase price.........