Prices on the GTX are already under $500 in certain cases.
Both the GX2 and GTX use a 6-pin and 8-pin connector, so you're going to need something with at least those on it.
Note that having modular cabling as a requirement means I'll have to leave some very good options off this list:
Antec True Power Quattro 850W - $149.99
Some have some reservations about the DC output quality, but I think those are minor niggles at best. The price is low for what you are getting.
Zalman ZM850-HP - $174.99
Another Enhance built PSU, like the above, but with a different fan configuration. Haven't seen it thoroughly tested anywhere yet, but should be very solid.
Xigmatek 750W and
850W - $139.99 and $189.99
Consider these wild card entries as I haven't seen them pushed in testing anywhere. They are CWT builds, and should therefore be similar to others that share the same platform (such as the Thermaltake Toughpower).
Seasonic M12 700W - $169.99
Apparently has 4 x 6-pin and 1 x 6+2pin connector, so you'd be missing an 8-pin connector for SLi, which could be made up with an adaptor.
Enermax Modu82+ 625W - $189.99
I'd be a little concerned running SLI on it, even though it has the necessary connectors. Definitely a good PSU just maybe not powerful enough.
Silverstone Decathlon 800W - $229.99
I'm not completely up together with Silverstone PSUs at the moment, but their higher rated supplies are built on server platforms and this has a nice healthy single rail and is completely modular.
You may be able to find better prices, I'm just using newegg for simplicity.
There is potential for pushing into higher rated supplies such as the
Corsair HX-1000, which is very good. Don't know if you can justify it though.
Restricting yourself to modular does leave out some other notable PSUs such as the
PCP&C 750 or the
Corsair TX 750.